Lisette Voytko
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Consulting Projects
- SEO/Social Media Consultant, Dale Kurow Executive CoachFebruary 2013 - March 2013* Manage SEO for www.dalekurow.com and www.executivecoachinny.com.* Content strategy and execution for blog, Facebook, LinkedIn, and Google+.Social Media Manager, Trivial Dispute.April 2012 - May 2012Consultant/Platform Management, Adopt NY.July 2012 - Present* Manage day-to-day Twitter account, including community management and content development/delivery.Director of PR and Social Media, Vaudeville Park.February 2012 - December 2012* Developed social media strategy to increase online presence and expand event attendance.* Oversaw daily Facebook and Twitter interaction with followers to maintain and stimulate conversation about Vaudeville Park’s brand.* Overhauled weekly newsletter design and content to better serve mailing list constituents.* Advised executive director weekly on strategy, emerging platforms and public relations.
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Info
- Community Manager at Side.cr (SideCar)Media Production | Greater New York City Area, USSummary
A Brooklyn girl by way of New Jersey, Lisette interned her way through "Late Night with Conan O'Brien" and "The Colbert Report" before landing at the Apple Store in 2008. It was there she discovered the magic of OS X and began considering a career in tech. After leaving Apple, in 2009 Lisette went on to work for TalkPoint Communications, a top webcasting provider in New York City. At TalkPoint, Lisette was responsible for building and producing webcasts for Fortune 500 companies such as UBS and Credit Suisse. Lisette is also a Senior Contributing Writer for Macgasm (macgasm.net), an Apple news/features blog. Her work for Macgasm has been mentioned by TWit.tv and Gothamist. After leaving TalkPoint, Lisette became the Support Engineer for Pivotal Labs' New York office. Pivotal Labs is a recognized leader in agile, Rails and mobile development. At Pivotal Labs, Lisette was responsible for day-to-day operations and support for over 30 developer Pivots, as well as the New York branch of TechStars. She holds a bachelor's degree in Journalism/Media Studies from Rutgers University.
Specialties: social media, marketing, community management, social media strategy, Twitter, Facebook, Tumblr, Wordpress, Pinterest, blogging, public relations, online communication, pop culture, journalism, Associated Press style, email marketing, copywriting, ad targeting, ad design, Photoshop, OS X, OS X desktop support.Experience- Mar 2013 - PresentCommunity Manager / Side.cr (SideCar)
SideCar is moving transportation in a big, sustainable, community-driven direction -- one ride at a time. Whether you’re ready to fill your car's empty seats with new friends or need to get across town in a hurry, SideCar connects you with just the person to help you out.
- Apr 2012 - Mar 2013Social Media Coordinator / Dial 7 Car & Limousine Service
* Created social strategy with in-house team, including budget and editorial calendar.
* Oversaw content development and delivery for Facebook, Twitter, Pinterest, YouTube and Dial 7 Traveler's Blog.
* Oversaw email marketing campaigns via Constant Contact.
* Designed newsletters, print advertisements, coupons, promotions, Facebook contest headers and other graphics using the Adobe CS6 suite.
* Wrote newsletter copy and original blog posts.
* Increased Facebook fan count by over 100% in month of June 2012 through the use of targeted ads and engagement.
* Performed as community manager and customer support through Facebook and Twitter, with 24/7 availability for this function.
* Competitive analysis.
* Public relations representative and documentarian for events, commercial shoots, etc. - Mar 2012 - Mar 2013Social Media Consultant / lisettevoytko.com
I manage your social media so you have time to run the rest of your business.
Past Projects:
* SEO/Social Media Consultant: Dale Kurow, Executive Coach (www.dalekurow.com)
* Director of PR and Social Media: Vaudeville Park (www.vaudevillepark.org)
* Consultant & Platform Management: Adopt NY (www.adoptny.org)
* Social Media Manager: Trivial Dispute
(www.trivial-dispute.com) - Jan 2010 - Sept 2012Senior Contributing Writer / Macgasm.net
* Authored 5-10 articles weekly on Apple news, app reviews, how-to's, etc as well as participating in podcasts.
* My work has been linked to by the TWiT Netcast Network and Gothamist.
* Contributed to reaching over 1,000,000 page views/month, and garnering top 100 placement in Technorati.
* Collaborated with Macgasm editors on creation of original content, site improvements, etc.
* Managed/built community via interaction with readers on comments boards. - Nov 2011 - Feb 2012Specialist / Trainer / Tekserve
* Assisted with debut of Apollo Theater iPhone app on Amateur Night 2/1/2012, teaching an audience of 1500.
* Trained all ages and skill levels in hardware and software, in free group settings and paid one-on-one sessions.
* Negotiated quotes for customer system sales, with a focus on small business.
* Consulted with customers to match products to their needs (hard drives/data solutions, cables, A/V, etc.) - Jan 2011 - Oct 2011Support Engineer / Pivotal Labs
* Supported over 100 users in the New York branch of Pivotal in addition to the TechStars program.
* During tenure, featured on We Are NY Tech 9/29/11. (http://bit.ly/qrUxK9)
* Owned A/V setup for 7 conference rooms (mics, webcams, Mac Minis and televisions.)
* Maintained network, server room/production servers, inventory of 50+ iMacs, event space PA system.
* Oversaw the Honeywell and video security systems, including activation and maintenance of access keys.
* Updated and maintained NYC firewall and Xserve (DNS and DHCP.)
* Coordinated with San Francisco and Boulder Ops teams to achieve long-term, company-wide goals. - Nov 2009 - Jan 2011Production Manager / TalkPoint
* Built Internet Explorer/Firefox compatible registration pages according to client specifications using (X)HTML, CSS, and TalkPoint's internal, web-based content management system for the Windows platform.
* Produced live and on-demand online broadcasts incorporating audio (via telephony), video (satellite/fibre acquisition), PowerPoint and interactive features.
* Managed roster of over 30 clients, including UBS, Microsoft, and Johnson & Johnson.
* Coordinated field production for highly successful UBS conferences, earning company over $200,000.
* Designed e-marketing materials and webcast elements with Adobe Photoshop. - Sept 2008 - Nov 2009Specialist / Apple Retail
* As part of the Visual team, configured display models according to corporate specification (administration via command line, installing DeepFreeze, etc) as well as maintenance (cable management, security.)
*As part of the One2One program and Summer Camp teams, taught all ages and skill levels in the use of Apple hardware/software.
* Acted as first level of tech support for walk-ins, aiding with diagnosis and Genius Bar repairs.
* Provided customers with personalized solutions for their computing needs. - Jan 2009 - May 2009General Production Intern / The Colbert Report
Concentrations in: Post Production, Props, Audience.
* Transcribed field shoots, show transcripts.
* Assisted with field shoot setup.
* Maintained tape library.
* Performed administrative duties and other tasks set forth by staff. - Sept 2007 - Aug 2008Research Assistant / Restaurant Guys Radio WCTC-1450 AM
* Produced guest research, including: reading promotional materials, Lexis-Nexis searches and contacting publicists to confirm facts, and wrote interview questions, introductions and topic overviews for broadcast.
- Sept 2006 - Apr 2007General Production/Clip Research Intern / "Late Night with Conan O'Brien"
* Observed/assisted remote shoots/rehearsal, loaded audiences, distributed tapes, answered phones, performed administrative duties.
* Transported/distributed tapes to Editors, Writers, and Control Room., assisted Editor in preparing footage for broadcast, maintained tape library.
Education-
2005 - 2009Rutgers, The State University of New Jersey-New BrunswickBachelor of the Arts in Journalism/Media Studies, English
Activities: Music Editor, The Rutgers Review Backpage Editor, The Rutgers Review -
2001 - 2005North Hunterdon Regional High SchoolHigh School Diploma
Activities: Paw Prints, Concert Choir, Thespian Troupe 2642, Junior Varsity Fencing
Additional Information-
Websites:
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Honors:Featured on We Are NY Tech, 9/29/11. http://bit.ly/qrUxK9
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Interests:Specialist / Trainer @ Tekserve. Apple goddess. Digital / social maven. Pop culture junkie.
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Projects
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Tweets
- Just learned to pour a brew by @BrooklynBrewery themselves! So- My night is going pretty, pretty, PRETTY GOOD!
- RT @SideCarNYC: Check us out on @CNN featuring our CEO @SunilPaul! http://t.co/zpYONj6SjP #rideshare
- @brentlaverty Feel better!
- Overheard: Me: nooooo. tumblr won't upload ken cosgrove tap dancing :-( Jake: yahoooooo-oo http://t.co/J8baePwCR7
- I unlocked the Mad Men: The Crash sticker on #GetGlue! http://t.co/U30dK5Wr1G
- @sparklystuff argh! feeling your frustration. although i'm sure it's mobbed by now?
- @sparklystuff ermahgerd. i've got a lung infection thing and i'm on antibiotics, but I WANT TO GO SO BAD. are you going??
- @sparklystuff Smith and Moffat are really at the Way Station RIGHT NOW?
- Trying desperately to get a ride over to Northside to fill an rX for this lung infection. Anyone? #help #ILiveAlone
- I unlocked the Doctor Who: The Name of the Doctor sticker on #GetGlue! http://t.co/KEYTXgxW32
- @amandapalmer @MinaCaputo "From My Own True Love (Lost at Sea)" by The Decemberists: http://t.co/KJfi5PyoDY
- Watching Fever Pitch for the 5th time in a month. Don't judge. #sick #onthecouch
- Photo: clintonbookshop: Harvey made our new sign My first job way back in the day. Love the book shop! http://t.co/YlifMxXDu0
- RT @mafalicious: Why is NY picking on ridesharing startups? Great article from @good: http://t.co/zL4uCNCX0S
- @parlorspider thanks lady! hugs right back atcha.
- That moment when you're miserable, sick & the pharmacy checks your ID to ensure you're not making meth with 16-count Mucinex.
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Posts
This illustrative video by The Verge is everything.
I’ve become endlessly fascinated by Justin Timberlake in the past few months.
Prepare for further extrapolation once I see him live at Yankees Stadium in July (with this artist called Jay-Z, have you ever heard of him?)
</brag>
Our day has finally come - Google adds animated GIFs to image search.
Best news I’ve heard all day!
WHEN SOMEONE I DON’T KNOW CALLS MY WORK PHONE TO DELIVER A SALES PITCH:
This happens, oh, say, twice a week at least. #socialmediaproblems
I have approximately 4,000 feels about this TED Talk and can’t possibly put them to words.
This made me happy. This made my eyes prick, like Amanda’s do at the very end. I too understand the weird guilt and shame one encounters in creative work.
Mostly, it gives me hope and confidence in the future of art and commerce in the twenty-first century. “Stop pretending art is hard!”
For my fellow dreamers and driven friends. When your ambition and your reality don’t match, read this and take heart.
Training montage from “The Karate Kid” set to the “Rocky” theme.
How can you not feel inspired after watching this?
So Russia was almost flattened by a meteorite this morning.
Seriously, let’s just hire Bobak Ferdowsi to manage ALL space programs EVERYWHERE. He’ll save us all!
Appropriately vintage 8-bit for the 80’s but looks nothing like Christian Bale.
Still awesome.
HAPPY 9TH BIRTHDAY, FACEBOOK!
Thanks for like, making me all employed and stuff managing your pages.
We are preparing to go live with the new album/website this evening. We will make an announcement as soon as its up.
Well, that was quick!
“From the official My Bloody Valentine Facebook page, one hour ago. (via isthenewmbvalbumoutyet)”
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Checkins
- The Brooklyn Brewery79 N 11th St.
- The Gibson108 Bedford Ave
- Charleston174 Bedford Ave
- Grand Ferry Park50 River St.
- SideCar NYC HQ240 Kent Ave
- Charlotte Patisserie596 Manhattan Ave
- Duane Reade250 Bedford Ave
- Pine Box Rock Shop12 Grattan St
- King's County286 Seigel St
- Financier Patisserie35 Cedar St
- J.Crew99 Prince St
- Urban Outfitters628 Broadway
- Charleston174 Bedford Ave
- SideCar NYC HQ240 Kent Ave
- The Levee212 Berry St
- Charleston174 Bedford Ave
- Pine Box Rock Shop12 Grattan St
- Alaska35 Igraham St.
- The McKibbin Lofts248 McKibbin St.
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Photos
